Why stop at Buc-ee’s? The experience.
Meet Buc-ee’s
I had my first expereince Saturday evening. I thought I was going to a convenience store. Boy, was I wrong. To understand my reaction to Buc-ee’s you need to understand the context.
I arrived at Buc-ee’s at approximately 8:15 Pm last Saturday. So far that day I had spent four hours at my daughter’s college graduation, cleaned out her apartment, loaded her belongings into our vehicles, and now was driving home so I could get into bed and be prepared for Sunday morning. I was not in a mood for dawdling.
The sign into the Buc-ee’s parking lot said, “No 18-wheelers please.” This place is truck stop size without the truck stop ambiance.
Inside, the bright, cheerful attitude greets you at the door. The aisles are wide and all the products in the store are neatly organized. A restroom attendant constantly cleans the restroom where hand sanitizers sit at each stall.
I’m finding it hard to describe Buc-ee’s to you. This reminds me of the time I heard a senior adult ask a younger person, “So, what is the Internet anyway?” How would you describe the Internet to a person who has no idea of what it is? I would probably say, “Here, let me show you.”
This is the genious of Buc-ee’s. At Buc-ee’s thier goal is to “make sure you have a great experience.” Not sell gasoline? Get you to buy over-priced drinks and candy bars? Nope. Make sure you have a great experience.
Listen to these testimonials:
I was introduced to your store in Luling by my girlfriend and her son…. I have since turned on my entire family to the Bucee’s Experience. We can’t wait until your store in Wharton is open…
I just wanted to let you know that this is the CLEANEST store I have ever been in. I notice each and everytime I go into this store, ITS HAS TO BE THE MOST ENJOYABLE EXPERIENCE.
We thank you for your help and we want to thank you also for a great store and it is always a great experience.
On Saturday, tired and ready to be home, I walked around in the Buc-ee’s store and didn’t want to leave. I was having a great time. You can buy gas and over-priced sugar snacks anyplace. Why do people plan their trips around stops at Buc-ee’s? The experience.